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Learning objectives
At the end of this chapter the reader will be able to:
- Understand why a tourism destination should have a development plan.
- Identify the components of a tourism development plan.
- Realize the importance of basing a plan on objective data and identify how that data can be collected.
- Define and correctly use the following terms: allocentrics, midcentrics, psychocentrics, product life cycle curve, integrated planning, secondary research, primary research, representative sample.
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