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Learning objectives
At the end of this chapter the reader will be able to:
- Identify and discuss what motivates tourists to travel.
- Describe the characteristics of the various segments of demand for travel.
- Describe the impact that physical factors play in the development of various types of tourism.
- Identify various principles that explain travel movements.
- Define and correctly use the following terms: Maslow's Hierarchy of Needs, segments of the market, meeting, regular business travel, congress, convention travel, hybrid trip, incentive travel, pleasure travel.
Tourists come in a variety of shapes and sizes. This chapter explores in greater detail what motivates the tourist to travel. We then go on to examine the characteristics of the market and the tourists' travel patterns.
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