The management of tourism

Learning objectives

At the end of this chapter the reader will be able to:

• Describe the importance of community leadership to the management of tourism and show how leadership emerges and can be developed within a community.
• Describe the roles of leadership within a community.
• Develop a program to coordinate the community components of tourism.
• Understand the importance of visitor services and discuss how that function should be organized.
• Organize an effective program strengthening the public's awareness of tourism.
• Be able to define and correctly use the following terms: autocratic leader, democratic leader, laissez-faire leader, self-selection, promotional mix, advertising, publicity, public relations, sales promotion, personal selling,visitor services, hosting, tourist information center.