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Charles Berger

15 January, 2016 - 09:14

Since its conception, Berger has produced a plethora of research expanding URT to better fit the dynamic nature of interpersonal relations. Berger (1979) established that three predeceasing conditions must exist for an individual to reduce uncertainty. These motivations to reduce uncertainty include: a potential for costs or rewards, deviations from expected behavior, and the possibility of future interaction.

In 1982, Berger teamed up with James J. Bradac, formerly of University of California at Santa Barbara (1980-2004), to publish a book devoted to uncertainty reduction research. Their text, titled Language and Social Knowledge: Uncertainty in Interpersonal Relations, was also edited by Howard Giles, originator of Communication Accommodation Theory and also faculty of UCSB. In this text, the authors focused on the function of communication, and specifically language, as a proponent for reducing uncertainty.

Berger and Bradac (1982) proposed six axioms that built on URT’s original seven axioms to extend the relationship between uncertainty reduction and language. Through the use of these axioms the authors specifically examined the role of language as an uncertainty reducing agent. The authors further arranged uncertainty into two categories: cognitive uncertainty and behavioural uncertainty (Berger & Bradac, 1982). Cognitive uncertainty refers to uncertainty associated with beliefs and attitudes. Behavioural uncertainty refers to uncertainty regarding the possible behaviors in a situation. This categorization helped researchers identify the origins of uncertainty, which resulted in an increased ability to address the discomfort produced by uncertainty.

Berger and Bradac were cognitive that URT would be more useful if its influence was extended to include developed relationships as well as initial interaction. Berger and Bradac (1982) alleviated this by stating that uncertainty reduction was critical to relational development, maintenance, and dissolution as well. Berger again related his research to Heider (1958) by stating that individuals make casual attributions regarding communicative behavior. As relationships further develop, individuals make retroactive and proactive attributions regarding a partner’s communication and behavior (Berger & Bradac, 1982).

Berger (1987) highlighted the role of costs and rewards in relationships by stating that uncertainty reduction is a necessary condition for the definition of the currency of social exchange, and it is through communicative activity that uncertainty is reduced (Berger, 1987, p. 57). Berger (1987) also expanded URT by claiming that three types of information-seeking strategies are used to reduce uncertainty: passive, active, or interactive strategies. This is related to the concepts of information theory (Shannon & Weaver, 1949), emphasizing that increased information results in decreased uncertainty.