Aside from his major works of literature, Lippmann was perhaps best known for his "Today and Tomorrow" column, which he began publishing in 1931 in the New York Herald Tribune (Weingast, 1949). This column gave Lippmann complete freedom of expression, and the ability to write about such topics as history, government, economics, and philosophy (Weingast, 1949). Although the column tended to appeal to a limited American audience, it dealt with a wide variety of important issues. Weingast (1949) estimates that only 40% of American adults could understand Lippmann’s column, and only 24% could be considered regular readers of the column (p. 30). However, it is this column that still must be recognized for helping Lippmann’s ideas to gain popularity.
Lippmann’s various works led him to a great many opportunities to work with important figures in history. In 1918, he was given the ability to assist President Woodrow Wilson in writing the Fourteen Points, which helped to restore peace after World War One (Rogers, 1994). Of more importance to communication studies, Lippmann was also given the opportunity to publish and present propaganda in Europe to support the acceptance of the Fourteen Points on an international scale (Steel, 1999). It is through this work that some of Lippmann’s ties to Harold Lasswell can be observed.
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