Available under Creative Commons-ShareAlike 4.0 International License. Origins of the diffusion paradigm The basic research paradigm for the diffusion of innovations Bryce Ryan and Neal C. Gross The Iowa Study of Hybrid Seed Corn: The Adoption of Innovation Medical innovation: Diffusion of a medical drug among doctors Everett M. Rogers Overview of the diffusion of innovations Unit of analysis on diffusion theory Several diffusion research streams Diffusion study and Two-Step Flow study References ‹ previous up next › 2190 reads