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In Communication Studies, the reason Roland Barthes can be considered an important scholar is that he applied linguistic rules to general cultural codes, from a magazine "text" to an "image" in advertisements. His approach to cultural products becomes a good example in today's Cultural Studies, Critical Communication and various semiotic analyses of media programs or in Visual Communication field.
Books most related to media culture among Barthes's writings are Elements of Semiology (1964), the Fashion System (1967) and Mythologies (1957). These are perhaps the most "structuralistic" of his works.
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