We need to develop a perspective on the new forces that impact on strategy and the way organizations deal with the future. One possibility is that, in the spirit of Porter’s five forces, we consider five new forces that will affect the way the business and management environment works. We also illustrate these forces and their effects, and how they spun off opportunities in business to customer situations for alert entrepreneurs as well as threats to the incumbents, using two cases: First, the music industry worldwide and second, the online betting exchange, Betfair.com. (These two industries are briefly described in the vignettes illustrated in Figure 10.1 and Figure 10.2). The effect of these forces on individuals and organizations is illustrated and summarized in Figure 10.1. In no particular order these forces are:
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