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Using the Communication System to Bring About Change

6 October, 2015 - 11:33

One of the primary reasons why communication within organizations tends to be fragmented is that the organizational leaders think of it as a collection of tools rather than an overall system. 1An organization’s communication system consists of a particular message, the change leader(s) personal attributes, the change targets’ collective readiness to change, feedback loops between leader(s) and target(s), and the variety of channels of communication operating within an organization. Robust organizational communication systems are essential for bringing about organizational change. The following section discusses each aspect of the communication system.