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Organizational and Industry Analysis Template (do this first)

11 December, 2015 - 09:19
Available under Creative Commons-NonCommercial-ShareAlike 4.0 International License.
  1. Give a brief description of your business model including what products or service you are producing or will produce.

                                                                                                                    

  1. Describe your target customers and the size of the market.

                                                                                                                    

  1. List and describe your current competitors.

                                                                                                                    

  1. List and describe your potential competitors.

                                                                                                                    

  1. Who will you purchase or acquire materials, components, resources, or other inputs from?

                                                                                                                    

  1. SWOT (consider human resources, R&D, marketing, procurement, manufacturing, distribution, engineering, IT, finance, accounting, and legal)
  • What are your strengths (products, R&D, supply chain, brand, pricing, core competencies, resources, infrastructure, scalability, and interfaces)?
  • What are your weaknesses (products, R&D, supply chain, brand, pricing, core competencies, resources, infrastructure, scalability, and interfaces)?
  • What are the opportunities (growth, market share, product lines, Blue Ocean, complementary products, lock-in, brand, and first-mover advantage)?
  • What are the threats (substitutes, emerging technologies, new entrants, economic climate, government regulations, and social/culture issues)?
  1. Strategy Canvas for new product compared with competitor or industry (price and quality are example attributes)

Use the FAD template to add key attributes to the Strategy Canvas (you can continue the table if you need more attributes)

Meaning of product or service

BOF

BOF

BOF

BOF

BOF

BOF

POD

POD

POD

POD

POD

POD

POP

POP

POP

POP

POP

POP

EXT

EXT

EXT

EXT

EXT

EXT

DIS

DIS

DIS

DIS

DIS

DIS

 

BOF, Blue Ocean features and exciters; POD, points of difference and differentiators; POP, points of parity and must-haves; EXT, extinct and vestigial features; DIS, dissatisfiers

Attribute name

Price

            

Quality

                                                                

Very high

               

High

               

Average

               

Low

               

Very low

               

Not applicable

               
 

Another important feature of the Organizational and Industry Analysis template is the presence of question 7 and the development of a strategy canvas, the Blue Ocean strategy, for identifying the current product features and how they compare with one or more competitors or with a typical product or service found in the industry marketplace. The goal is to assist in illustrating what product features are being used to differentiate the competitors and to identify other areas where you might want to reduce or add features or even increase or decrease performance.

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