Conceptualizing Products/Services Using FAD introduced the concept of a device that could be used to reduce the time that it takes to age wine. The FAD template was presented in Conceptualizing Products/Services Using FAD for a storage and refrigerator device that could be used to age wine. This example is extended in Appendix: Illustrations of Completed Ten–Ten Templates and an Executive Summary for the AddVintner Star of this chapter. The Appendix contains a completed template for the Organizational and Industry Analysis and a completed template for the business plan overview. The Appendix also contains an executive summary for the wine aging cooler and the picture of the proposed product. The product was subsequently named the AddVintner Star.
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