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REFERENCES

13 May, 2016 - 13:23
  1. Subhash C. Jain, Marketing Planning and Strategy, South-Western Publishing Co., Cincinnati, OH, 1981, p. 67.
  1. Robert H. Malott, 1981, “An Overdose of Lawsuits,” excerpts from a speech in Friendly Exchange, August, 27-28.
  1. Witcher, S. Karene, “A Driving Tip From Down Under: Keep Those Roos Off the Bullbar,” The Wall Street Journal, (July 14, 1994), BI.
  1. Robert I. Samuelson, "The Joy of Deregulation," Newsweek, (February 3, 1997), p. 39.
  1. Alan R. Andreasen "Social Marketing: It's Definition and Domain," Journal of Public Policy & Marketing, Vol. 13(1), Spring 1994, 108-114.
  1. Oscar Suris, “Electric Cars Also Pollute Air, EPA Study Says,” The Wall Street Journal, (April 5 , 1994), BI , B8.
  1. Peter Francese, “America At Mid-Decade,” American Demographics, Feb, 1995, pp. 12-31.
  1. Laurie Freeman, “No Tricking the Media-Savvy,” Advertising Age, Feb 6, 1995, p. 30.
  1. "The Power to Create Competitive Advantage," Roper Starch World-wide, 2000.