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REFERENCES

13 May, 2016 - 16:19
  1. Thomas Nagle, "Pricing as Creative Marketing," Business Horizons, July-August 1983, pp.14-19.
  1. Robert A. Robicheaux, "How Important is Pricing in Competitive Strategy?" Proceedings of the Southern Marketing Association 1975, pp. 55-57.
  1. Bernard F. Whalen, "Strategic Mix of Odd, Even Prices Can Lead to Retail Profits," Marketing News, March 1976, p. 24.
  1. Peter Coy, ''The Power of Smart Marketing," Business Week, April 10, 2000, pp. 160-162.
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Figure 9.7 A traditional retail ad.