all goods, services, and ideas that are sold or traded
Products that can be marketed include all goods, services, and ideas that are sold or traded. Products can be either tangible, as in the case of physical goods, or intangibles, such as those associated with service benefits or ideas (intellectual property), or any combination of the three. The producer is the entity that offers the product to the market. The producer can be the manufacturer, the wholesaler, the retailer, the service provider, or a combination of these. For services, it is sometimes easier to use the term provider instead of producer.