WikiBooks (http://en.wikibooks.org/wiki/Marketing) by Wikibooks. Copyright by Wikibooks. Available under Creative Commons-ShareAlike 4.0 International License.
Analyze the data using statistical market research tools. Assess the validity of the results (how well the data measures what it is supposed to measure).
Arrange for a debriefing session with the client (marketeer) where ideas on how to implement the findings from market research can be brain-stormed.
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