You are here

Segmentation in the Digital Economy

6 May, 2015 - 11:47

Positioning is not what you do to a product , It's what you do to the mind of the consumer.

Information used to define segments of homogeneous consumers

Information is collected, aggregated, and used to define segments of homogeneous consumers. In providing targeted offerings to these consumers, several segmentation techniques are valuable:

  • Database Management:Use third party database information to segment target markets according to a variety of meaningful variables.
  • Anonymous Personalization:Segmenting a market based on anonymous consumer information .
  • Permission Based marketing:Consumers provide meaningful information that is then used by the firm to supply targeted offerings to the consumer.