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Consumer Behavior for Industrial Markets

6 May, 2015 - 11:54

Characterized by buyers who:

  • Less emotional than consumer buyer markets
  • Look for specific product attributes, such as economy in cost and use, productivity, and quality
  • Want to partner with businesses that are reliable, fair, consistent, speedy, and cooperative
  • Are generally spending a larger amount of money. thus, the process tends to be more complex and lengthy
  • Is more task oriented and rational than consumer product buyer.
  • Has firm motives of Quality, price and delivery against emotional motives in the other cases.