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how the target market is reached through a specific blend of the P's
The marketing mix or 4 P's describes how the target market is reached through a specific blend of attributes listed above: product, pricing, promotion, placement, people (staff), process (of providing a service), physical evidence (make service more tangible to potential customer), and philosophy (whereby the product reflects the philosophy of the organization). For each of the "P's" be sure and describe how altering that specific component helps the organization to encourage customers to buy the product being sold.
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