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Product Promotion

6 May, 2015 - 11:47

informing the market about a product, product line, brand, or company and encouraging a purchase decision

Once an organization has learned the market needs, produced or procured a product, and priced it, it then needs to promote the product by letting the market know that it exists, and how it can be purchased.

Promotion involves providing information about a product, product line, brand, or company. There are many ways to promote including:

  • Advertising
  • Personal selling
  • Sales discounts
  • Public Relations/Publicity
  • Sampling
  • Word of mouth, including electronic endorsements
  • Product placement