You are here

Specific Techniques

6 May, 2015 - 11:47
  1. Market Penetration: Increase sales of an organization's current products in the current market through a more aggressive marketing campaign.
  2. Market Development: Increase sales by selling current products in new markets, possibly to satisfy new consumer needs or to identify new market segments.
  3. Product Development: Offer new and improved products to the current market.
  4. Diversification: Move into multiple lines of revenue generation.