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Buyer's fear about the capability of the B2B solution provider

8 September, 2015 - 14:52

Many of B2B solutions are new. As a result, many have undergone incomplete testing, or they have never been tested in a real-work environment. This is issue is especially important when the buyer is required to invest in the B2B market setup. One way to resolve this issue can be to tie financial commitment to outcomes or deliverables. That is, the buyer pays for actual use and according to the services delivered.