Big Think Strategy: How to Leverage Bold Ideas and Leave Small Thinking Behind, was written by Bernd H. Schmitt and published by the Harvard Business School Press. The following is taken from his 2007 book of same title.
Schmitt uses the metaphor of the Trojan Horse to help us conceptualize and understand his concept/theory of Big Think versus Small think.
Great leaders want a Trojan Horse, he says. Remember the Greeks, Odysseus and Agamemnon? Agamemnon led the greatest army of the ancient world, but for ten long years, he was unable to pierce the defenses of Troy's walled city. Along cam Odysseus with the idea of offering the Trojans this giant wooden horse, ostensibly as a peace offering, but actually concealing Greek warriors inside the horse's hollow belly. The Trojans brought the horse inside their own walls. The Greek soldiers sneaked out, threw open the city gates, overwhelmed the city, and won the war overnight. That's Big Think. (p. 2)
Schmitt continues.... For me, the lesson of the Trojan horse for business is simple. Leaders must free themselves of strategic planning processes that yield incremental results (or no results -my comment). They must take a truly creative approach to strategy develop and execution. The chief executives, department heads, and entrepreneurs with whom I speak all say they need big and bold strategies to compete. They tell me they want to think out of the box, develop disruptive strategies, and execute in bold strokes that shake up the markets.