You are here


8 May, 2015 - 10:33

Demand is the expression of willingness and ability of a potential buyer to acquire certain quantities of an item for various possible prices the buyer can reasonably offer. Demand can be thought of as a schedule of prices and quantities in the mind of the buyer.

Dealers of the New York Stock Exchange keep books in which orders from various clients are entered: how many shares and at what price. Such a listing is an illustration of what investors are willing and able to buy.