“Creativity is like a muscle, must be trained, everyday, observing the others and thinking continuously how to make something different” said Benjamin Franklin 1. Today, more than ever, it is necessary to discuss experience and consequences for human life pertaining to the use of creativity in individual and collective practice. This article analyses the educational environment of a Portuguese Polytechnic Institute, including its programming, aims, and powers (both on the part of the teacher and on the part of the students) as well as the techniques and instruments used. It is necessary to examine the creative potential of different persons in educational environments in Portugal and in Italy, exploring the influence of values on professional choices, focusing on the associations between social and professional backgrounds, and the introduction of a course on entrepreneurial education in fashion agencies that offer young models new opportunities.
In addition, in classrooms in Tomar, Portugal and in Salamanca, Spain, we set creative teams tasks representing their intra-entrepreneurial being inside the work context. Following that, we tried to define and explore the concept of creative potential through references about creativity increasing originality in a group vision, and to measure creative potential with tasks and tests. The above studies have the dual purpose of investigating the issues and extending them to different types of populations.
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