The application of ecological principles and knowledge to environmental issues of world development is changing the way societies value natural resources. This new understanding is having a cultural impact through changes in the behaviour of governments, communities and families. This is mainly the result of a combination of publicity and legislation. For example, in 1977 the Countryside Commission for England and Wales organised a national campaign to persuade farmers to enhance the wildlife and scenic value of agricultural land. Although this particular campaign did not halt the destructive ecological outcomes of intensive agriculture, it marked the beginning of a process of change in agrarian culture. This is now obvious throughout Britain, largely because of a shift in the system of farm subsidies away from production towards the creation of environmental goods.
Education is another important factor in creating a culture of sustainable development. This requires the promotion of a knowledge system linking culture and ecology. The aim is to present economic development alongside the work of organisations in society that are promoting the conservation of natural resources.
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