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Aspects of Marketing

6 May, 2015 - 11:47

Marketing has many aspects or sub-disciplines within the broad discipline of marketing. They include:

  • Advertising.
  • Branding.
  • Copywriting.
  • Customer relationship management (CRM).
  • Direct marketing.
  • Event planning.
  • Graphic design.
  • Internet Marketing.
  • Loyalty marketing.
  • Market research.
  • Marketing communications.
  • Media relations.
  • Merchandising.
  • New product development.
  • Pricing.
  • Product management.
  • Promotion.
  • Public relations.
  • Sales management and support.
  • Search engine optimization (SEO).
  • Social media optimization.
  • Strategic planning.
  • Supply chain management.

Marketing functions in all of these areas. A marketer can do many of these functions within an organization or specialize in one or more.