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6 May, 2015 - 11:47

what position does your product hold in the minds of your current and potential customers?

Positioning is the concept of defining what role the brand will play in enhancing customers' lives and then highlighting specific brand attributes to best match consumer needs.

  • Ways to position:
    • Understand how customers perceive key dimensions of your brand, both tangible and intangible, relative to competitors' brands.
      • Price, Taste, Design and look of product are tangible benefits. Whereas feelings such as trust and confidence are intangible benefits products can have.
    • Understand which needs your target audience wishes to satisfy with your brand.
    • Position or reposition your brand to meet various target markets' needs, and manipulate the Four P's accordingly.