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Broad Techniques

6 May, 2015 - 11:47
  1. Niche Strategy: Find a niche of customers under-served by current offerings.
  2. Growth Strategy: Increase revenue from existing market niches and deliver better offerings to new target markets.
  3. Defensive Strategy: Maintain leadership position by developing brand loyalty, mass distribution.
  4. Offensive Strategy: Adopt a policy of destroyer pricing to preempt the entry of new firms or drive away the existing competitors.