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Testing our creativity is key and we propose that this strategy can be applied to several exercises 1, of which we examine only two examples as follows:
- Explaining sight to a person without that sense. Imagine that a group mate near to you is blind.
- Explain to him how the clouds appear.
- Explain to him how the blue colour appears.
- Warming Exercise: The Cow 2
- Outline three different business models, all using a cow.
- Start by defining some characteristics of the cow (produces milk all day, moos, etc...).
- Use these features to produce an innovative business model based on a cow.
(Note: the people have three minutes in which to do these exercises.)
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