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Reference

9 September, 2015 - 09:40

Ostofsky K. and Cash J. I.: Mrs. Fields’ Cookies. Harvard Business SchoolPublishing, 9-189-056 (1988)

Ives, B., and G. Piccoli.; Custom made appeal and individualized service at Lands’ End, Communications of Association for Information Systems; 11:2003, pp. 79-93.