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References

8 September, 2015 - 14:12

Dickson, P. R. (1992) Toward a General Theory of Competitive Rationality, Journal of Marketing, 56, 1, 69 – 84

Porter, M. E. (1998) Competitive Advantage: Creating and Sustaining Superior Performance, New York, NY: Free Press

Porter, M.E. (1980) Competitive Strategy: Techniques for Analyzing Industries and Competitors. New York, NY: Free Press.

Downes, L., and Mui, C. (1998) Unleashing the Killer App, Boston MA: Harvard Business School Press

Coase, R.H. (1937) The Nature of the Firm, Economica, 4, 386–405

“The Accidental Superhighway”, (1995) The Economist, July 1, special supplement

For a full description see Pitt, L.F. (2001) “Total E-clipse: Five New Forces for Strategy in the Digital Age”, Journal of General Management, 26, 4 (Summer), 1- 15

For a full description see Davies, M., Pitt, L.F., Shapiro, D., and Watson, R.T. (2005) Betfair.Com: Five Technology Forces Revolutionize Worldwide Wagering, European Management Journal, 23, 5 (October), 533-541

Kelly, K. (1998) New Rules for the New Economy: 10 Radical Strategies for a Connected World, London, UK: Fourth Estate

Shapiro, C. and Varian, H. R. (1998) Information Rules: A Strategic Guide to the Network Economy, Boston MA: Harvard Business School Press

Schwartz, E. (Lauren Marino, ed.) (1999) Digital Darwinism : Seven Breakthrough Business Strategies for Surviving in the Cutthroat Web Economy, New York, NY: Broadway Books

Berthon, P.R., Pitt, L.F., Katsikeas, C., and Berthon, J-P. (1999) “Virtual Services Go International: International Services in the Marketspace”, Journal of International Marketing, 7, 3, 84-105