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Group Exercise

9 January, 2015 - 09:41
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Identify the role played and the values held by each of the following participants:

  1. David Lord (CEO of Toysmart)
  2. Disney (as venture capitalist)
  3. TRUSTe (as non-profit)
  4. Toysmart Creditors (Pan Communications)
  5. FTC (government regulatory agency)
  6. Toysmart Customers

Toysmart's customer data base

  1. Should Toysmart creditors be allowed to sell the customer data base to third parties? Respond to arguments pro and con given by participants in the case.
  2. Assume Toysmart should be allowed to sell the data base to their third party. What kind of values should this third party have?
  3. Assume Toysmart has to get customer consent before selling the data base. How should customer consent be obtained? (What counts as customer consent?)
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