Format for a Common Sales Message

Attention Statement

Use humor, novelty, surprise, or the unusual to get attention.

Introduction

Build interest by appealing to common needs and wants, and include a purpose statement to set up expectations.

Body

Establish credibility, discuss attractive features, and compare with competitors, addressing concerns or potential questions before they are even considered.

Conclusion

Sum it up and offer solution steps or calls to action, motivating the audience to take the next step. The smaller the step, the more likely the audience will comply. Set up your audience for an effective closing.

Residual Message

Make the sale, make them remember you, and make sure your final words relate to the most important information, like a contact phone number.