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Your sales message will compete with hundreds of other messages and you want it to stand out. One effective way to do that is to make sure your attention statement(s) and introduction clearly state how the reader or listener will benefit.
- Will the product or service save time or money?
- Will it make them look good?
- Will it entertain them?
- Will it satisfy them?
Regardless of the product or service, the audience is going to consider first what is in it for them. A benefit is what the buyer gains with the purchase and is central to your sales message. They may gain social status, popularity, sex appeal, or even reduce or eliminate something they don’t want. Your sales message should clearly communicate the benefits of your product or service.
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