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The custom-craft paradigm focuses on the product specification relative to customer demands. In this case the craftsperson and customer communicate directly so the product is customized to exactly what the customer wants. Figure 1.4(a) illustrates the custom-craft quality paradigm. A service industry can be depicted in the same manner, with the box on the bench being a service product, rather than a hard-good product. Examples of this system include the custom building and housing industry, custom clothing, bank loans, hair styling, etc. Customer requirements are clear about product performance, but products are relatively expensive and may require relatively long delivery time.
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