Project managers have a unique opportunity during the start-up of a project. They create a project culture, something organizational managers seldom have a chance to do. In most organizations, the corporate or organizational culture has developed over the life of the organization, and people associated with the organization understand what is valued, what has status, and what behaviors are expected. Edgar Schein identified three distinct levels in organizational culture.
- Artifacts and behaviours
- Espoused values
- Assumptions
Artifacts are the visible elements in a culture and they can be recognized by people not part of the culture. Espoused values are the organization’s stated values and rules of behavior. Shared basic assumptions are the deeply embedded, taken-for-granted behaviors that are usually unconscious, but constitute the essence of culture.
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