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Unconvincing pricing

8 September, 2015 - 14:52

Pricing models for earlier B2B systems did not have a direct relationship with the value these systems delivered. Many B2B delivery modes were new so pricing was experimental. Many small-and-medium size business participants felt disadvantaged having to pay a substantial upfront setup cost and/or a high annual subscription cost. More recently, transaction-based pricing has become more popular as members pay according to volume of transactions they generate. However, this may only be possible when there is substantial volume to accommodate B2B system profitability.