Field research allows researchers to gain firsthand experience and knowledge about the people, events, and processes that they study. No other method offers quite the same kind of closeup lens on everyday life. This close-up on everyday life means that field researchers can obtain very detailed data about people and processes, perhaps more detailed than they can obtain using any other method.
Field research is an excellent method for understanding the role of social context in shaping people’s lives and experiences. It enables a greater understanding of the intricacies and complexities of daily life. Field research may also uncover elements of people’s experiences or of group interactions of which we were not previously aware. This in particular is a unique strength of field research. With other methods, such as interviews and surveys, we certainly can’t expect a respondent to answer a question to which they do not know the answer or to provide us with information of which they are not aware. And because field research typically occurs over an extended period of time, social facts that may not even be immediately revealed to a researcher but that become discovered over time can be uncovered during the course of a field research project.
In sum, the major benefits of field research are the following:
- It yields very detailed data.
- It emphasizes the role and relevance of social context.
- It can uncover social facts that may not be immediately obvious or of which research participants may be unaware.
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