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- Dominant Types of Markets
- Monopolistic Competition
- The Importance of Being Entrepreneurial and Being a Short-Term Monopolist
- The Entrepreneur Should Design Products and Services for Continuous Product Differentiation and Innovation
- Entrepreneurship Can Be Found in Large and Small Companies
- The Kingpins of Product Differentiation and Entrepreneurial Innovation Activity
- Radical and Incremental Innovation
- Product and Technology Life Cycles
- Diffusion of a Technology Usually Lags Performance
- Discontinuities, Chasms, and Hype in the Diffusion Process
- The Bridge Model of Technology Life Cycle
- Technologies Do Not Necessarily Fall Into the Abyss: They Become Embedded in New Technology
- There is Power in Numbers: Network Effects and Metcalfe’s Law
- The Role of R&D Process in Innovation
- Push, Pull, and Reload can go on Forever
- R&D for Start-Ups and Small Businesses
- Search and the Role of Learning-About in Developing Ideas for New Products and Services
- Building Things and the Role of Learn-By-Doing in Developing Ideas for New Products and Services
- The Role of the Supply Chain and the Brand in Product Differentiation
- Conclusion
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