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The Quick SWOT Supported With Strategy Canvas

10 十二月, 2015 - 17:53

A SWOT analysis should be conducted very quickly as illustrated below:

  1. Conduct a brief external industry analysis.
  • Identify the competitors, buyers, suppliers, potential entrants, and potential substitutes.
  • Understand the industry supply chain and how it works.
  1. Conduct a brief internal organizational analysis.
  • Identify organizational capabilities/competencies related to manufacturing prowess, order fulfillment and delivery, customer service, marketing, finance, accounting, R&D, employees, and management. This is essentially the internal supply and value chains.
  1. Use a strategy canvas to identify how you can add or subtract features for product differentiation. The idea is to identify new opportunities and perhaps Blue Ocean markets.
  1. Develop a 4 × 4 SWOT diagram using the template. Try to limit the number of factors in each quadrant to four factors.
  1. Start the process over after 4 months.

The Ten-Ten Planning Process: Crafting a Business Story will provide a simple template as part of the Ten–Ten planning process for conducting an organizational and industry analysis that incorporates the quick SWOT approach.