
- What is your mantra considering differentiation through innovation or perish or cost reduction (3–10 words on why your company should exist)?
- What is the overall mission of the business (1–3 sentences on what your company does or will do and your target customers)?
- How will you make money in terms of product differentiation, being the low-cost producer, and what complementary products and services will be offered in order to generate recurring revenues?
- What are your goals and objectives over the next 3 months to year (2–6 phrases on precise performance intentions)?
- What tactics will you use over the next 3 months to a year to reach your objectives and mission (2–8 phrases)?
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