On your own sheet of paper, generate a list of characteristics under each category for each audience. This list will help you later when you read about tone and content.
- Your classmates
- Demographics ____________________________________________
- Education ____________________________________________
- Prior knowledge ____________________________________________
- Expectations ____________________________________________
- Your instructor
- Demographics ____________________________________________
- Education ____________________________________________
- Prior knowledge ____________________________________________
- Expectations ____________________________________________
- The head of your academic department
- Demographics ____________________________________________
- Education ____________________________________________
- Prior knowledge ____________________________________________
- Expectations ____________________________________________
- Now think about your next writing assignment. Identify the purpose (you may use the same purpose listed in Note 5.12 "Exercise 2"), and then identify the audience. Create a list of characteristics under each category.
My purpose: ____________________________________________
My audience: ____________________________________________
- Demographics ____________________________________________
- Education ____________________________________________
- Prior knowledge ____________________________________________
- Expectations ____________________________________________
Collaboration
Please share with a classmate and compare your answers.
Keep in mind that as your topic shifts in the writing process, your audience may also shift. For more information about the writing process, see "The Writing Process: How Do I Begin?".
Also, remember that decisions about style depend on audience, purpose, and content. Identifying your audience’s demographics, education, prior knowledge, and expectations will affect how you write, but purpose and content play an equally important role. The next subsection covers how to select an appropriate tone to match the audience and purpose.
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