The apostrophe, like the semicolon, has two uses: it replaces letters omitted in a contraction, and it often indicates the possessive.
Because contractions are associated with an informal style, they may not be appropriate for some professional writing. The business writer will—as always—evaluate the expectations and audience of the given assignment.
Examples
It’s great news that sales were up. It is also good news that we’ve managed to reduce our advertising costs.
When you indicate possession, pay attention to the placement of the apostrophe. Nouns commonly receive “’s” when they are made possessive. But plurals that end in “s” receive a hanging apostrophe when they are made possessive, and the word “it” forms the possessive (“its”) with no apostrophe at all.
Examples
Mackenzie’s sheep are ready to be sheared.
Examples
The parents’ meeting is scheduled for Thursday.
We are willing to adopt a dog that has already had its shots.
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