You are here

Home » Principles of Marketing » Market Segmenting, Targeting, and Positioning

Selecting Target Markets and Target-Market Strategies

15 January, 2016 - 09:18
Available under Creative Commons-NonCommercial-ShareAlike 4.0 International License.

LEARNING OBJECTIVES

  1. Describe the factors that make some markets more attractive targets than others.
  2. Describe the different market-segmenting strategies companies pursue and why.
  3. Outline the market-segmentation strategies used in global markets.
  • 3975 reads