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Channel Dynamics

15 January, 2016 - 09:18
Available under Creative Commons-NonCommercial-ShareAlike 4.0 International License.

LEARNING OBJECTIVES

  1. Explain what channel power is and the types of firms that wield it.
  2. Describe the types of conflicts that can occur in marketing channels.
  3. Describe the ways in which channel members achieve cooperation with one another.
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