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Chapter Nine: Postmodernism

15 January, 2016 - 09:48

The final chapter concentrates on societal changes that are encouraged by electronic commerce (and other related trends). Through the metaphors of modernism and postmodernism, we show how electronic commerce influences:

  • perceptions of reality;
  • notions of time and space;
  • values;
  • attitudes toward organizations.

Chapter Nine is future oriented and discusses electronic commerce as a revolutionary force that has the potential to transform society and transform consumers' perceptions of business practice.