You are here

References

15 January, 2016 - 09:48

Ansoff, H. I. 1957. Strategies for diversification. Harvard Business Review 35 (2):113-124.

Child, J. 1987. Information technology, organizations, and the response to strategic challenges. California Management Review 30 (1):33-50.

Quelch, J. A., and L. R. Klein. 1996. The Internet and international marketing. Sloan Management Review 37 (3):60-75.

Zinkhan, G. M. 1986. Copy testing industrial advertising: methods and measure. In Business marketing , edited by A. G. Woodside. Greenwich, CT: JAI Press, 259-280.