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Certain administrative functions are necessary to ensure that the development plan is carried out to its fullest potential. Such items would include:
- determining whether or not the proposed facilities are adequate to meet projected demand.
- establishing quality-control standards and means of determining whether or not they are being met.
- maintaining liaison and cooperation between the private and the public sectors.
- ensuring the protection and preservation of the quality of the environment.
Figure 8.14 Break-even chart
- directing appropriate marketing efforts toward potential tourists. This would include a determination of the type of promotional campaign and selection of the channels of distribution that would most effectively market the destination to tourists, intermediaries in the channels of distribution, and investors. (The channel of distribution refers to the link between destination and the market. Intermediaries in the channel would be those businesses that act as conduits between destination and tourist, such as tour wholesalers, retail travel agents, etc.).
- coordinating ongoing research and analysis to support market research in both the private and public sectors.
- coordinating the various public-sector agencies that have some degree of involvement in, and responsibility for, tourism.
- determination of employee training needs. Tourism is a "people" business. The development of tourism requires those who can deliver service at a level expected by the tourist. In some cases this may mean the establishment of training centers at the destination to bring local skills up to the standard expected.
These and other points will be expanded upon in the following chapters.
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