Figure 3.1 Stages in the Consumer’s Purchasing Process outlines the buying stages consumers go through. At any given time, you’re probably in some sort of buying stage. You’re thinking about the different types of things you want or need to eventually buy, how you are going to find the best ones at the best price, and where and how will you buy them. Meanwhile, there are other products you have already purchased that you’re evaluating. Some might be better than others. Will you discard them, and if so, how? Then what will you buy? Where does that process start?
Figure 3.1 Stages in the Consumer’s Purchasing Process