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Audio Clip

15 January, 2016 - 09:19

Interview with Ted Schulte

Listen as Ted Schulte describes his start as a salesperson.

Salespeople play an important role in our economy. They are vital to customers and companies alike. In this chapter, we explore the role professional selling plays in terms of a company’s marketing strategy. We also look at the factors that enhance a firm’s success when it markets and sells its products through salespeople.